The bounce rate is really bad for website ranking.
Bounce Rate is affecting the metrics in your Google Analytics more than you know.
Now, I’m gonna show you why.
And then I’m going to show you how to fix that. Now, the bounce rate is, Hey, why are you saying that? They’re not stupid? Do they know what a bounce rate is?
How do you know that maybe they don’t know, I just want to make it clear. You know, whatever making short.
Sorry about that, we were seeing a visit is counted as a bounce when the user leaves the website, viewing only one page without taking any other action.
So if the user doesn’t click to browse another page, that is a bounce. This is the Google Analytics for one of the money shoe websites. And we are looking at the period between the 22nd of January and the 28th of December 2020.
And the average session duration is one minute 47. Now, if I go to you the same period, and I look at the different metrics, so now I am behavior, site content, all pages, if I go to see the average time on page, I see that the average time page for this one, for example, six minutes, 59 seconds, if I have an average time on page of six minutes, actually seven, how can I have a session duration, which is one minute and 40 Second?
Something, right? It doesn’t make any sense? Do you agree?
The problem is in the way Google Analytics calculates these metrics.
And it does that by using the bounce rate
If the visit is a bounce, the time spent on that page is not counted as zero. And you understand that this is very wrong. Because the user might have spent a lot of time on that page because that page was helpful because that page was exactly what he was looking for.
But, again, Google Analytics, put a big fat zero.
So if you want to know how much time visitors are spending on your pages, like exactly, then you need to kill the bounce rate, your bounce rate has to be zero.
So now I’m going to show you in Google Analytics, what is the difference in the measure of average time on the page between having the default bounce rate and having the bounce rate at zero?
And after that, I’m going to share with you the script that can make your bounce rate zero. Wait, I want to share the script?
Well, yeah, why not? I want to give them something actionable. I don’t want just to talk theory here. What’s your script, we shouldn’t share it.
Yeah, I don’t care.
So back to the analytics.
This is again, the example with the bounce rate Set as Default, January 22, to February 20. And it’s one minute 47 average session duration.
Now the following month, I put the script on the page. And from the first of March to the 30th of March, the average session duration measured by analytics is seven minutes and six seconds looking at the bounce rate here is 79%.
While the bounce rate here is almost zero, you see that this is what we want to get, we want to get this number as close as possible to zero so that these number here makes sense.
The users have the same the behavior of the users is the same.
The thing that has changed is how Google Analytics measure this thing. All right.
So I want to show you the average time on a page before the average time on page was tau b cell tower was stabilize was six minutes, 59 seconds. And if you go in the second period here again, first of March 34, March, same page, it’s 22 minutes, 1522 minutes, two, it was seven minutes.
22 minutes is the real one. And I have a page here that measures 56 minutes, right?
So this page, if you check it in the regional analytics, and the default analytics is here, and it has two minutes 50 for two minutes against 56.
Why is that? Because you see that the bounce rate for this page? In the default settings, It was 95 percent.
So it means that most of the sessions, confidence zero, and only the sessions where the people are going to another page are counted with time. So you understand that if the user moves to another page probably wasn’t so interested in this one.
And then what happens is that all the most engaging sessions are not counted. This is bad.
And when you start to count the people that are browsing that specific page, and then they leave, you get that this page is very, very good. It’s very, very engaging, and people leave it open in the browser for 56 minutes.
Wow, mind-blowing, right.
So this page ranks well on Google. Because of this, because Google sees that when people come from search to this page, they never leave. So they found what they were looking for, right? So I measured that here.
And I can create more pages that look like this, I can understand if my style of writing is good, I can understand if what I put on the page is good, I can see all these from the average time on page. That’s the only metric that can show you all these things.
It’s a call to the target function, plus a description of what is that we are tracking. As the user Comes on the page, we need to fire this event. And then we need to keep firing this event, often, so that we can track that the user is still on the page.
And we are doing this forever until the user closes the page, then we’re going to get in Google Analytics, a bunch of events that are telling us how much people are on-page. And even Google Analytics itself will start to measure properly, this average time on page.
So how do we make this thing fire multiple times, we just use the function set interval. So this is a very short script again,
So just to show you how it works.
What we have to do to make it work, we have to replace this part here. With the event tracker here. What we get is this.
So here I’m calling g tag event, the action is time on page, and the event category is open. So every 10 seconds, this thing will fire starting from the moment when the page is loaded.
Because one thing is to measure how long the tab has been open.
This will do the trick for the bounce rate zero and will allow you to see the correct average time on the page.
But then I also want to know how much time they’re spending reading the page. And how do I do that? Well, it’s pretty easy.
I can use this function here, document dot is hidden, that tells me as true or false, if the window, the tab of the browser is hidden or visible. So when it is visible, this thing here means not. So if not the document is hidden it means the document is visible. Then I fire an event, which says visible. I’m gonna show you now how it looks for real on the page.
But so here it is. Now what happens when the page is loaded is this. Let’s inspect the page. Let’s stick this to the side and take this go in-network.
I reset everything. So what you will see now is that these two events are firing every 10 seconds.
Here they are. And they always come to the capital. If I am on the page, the moment I leave the page, let’s make another one, boom.
So here they are, the moment I leave the page, you see that there is only one event firing because the page is still open, but it’s not visible.
Right. So you see, we have now one event, not too awesome.
Look at is one event, one event. And before they were too, let’s wait for another one.
Here it is. Now if I go back on the page, now, two events will fire not one you see, here they are.
Now they’re coming again, there you go. This is pretty easy. And all you have to do is to write the code and put it on the page.
So I’m gonna just give you the code and to get it you can go on this page here, which is referencing.com slash bounce dash, rate dash zero bounce rate zero, when you can just go and grab bronzey, bounce rate zero, and you get to this page.
So on this page down here, you have the code, you can just copy it and paste it on your website. So this is how you bring your bounce rate to zero. It’s very easy.
You must do that because otherwise your numbers here, average session duration, and average time on page are wrong. And you don’t want them wrong.
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