Sell anything to anyone formula for You
Today I’m going to teach you how to sell anything to anyone at any time. Now, when it comes to selling when it comes to closing, there are so many techniques in so many ways.
How To Sell Anything To Anyone
Today I’m going to share with you three powerful secrets that you can use to sell anything to anyone. The very first secret is this. How do you turn something that’s a commodity? How do you sell a product? How do you sell service in such a noisy marketplace?
Number one, understand this. People don’t buy because of logic; people buy because of Emotion. And they justify it with logic people buy based on emotions, and they justify with logic, I want you to think of something that you want to buy in your life. It could be a car, it could be a house, it could be anything, I just want you to picture that.
Once you have that, in your mind, I want you to ask yourself this question. Why do you want to buy it? Why do you want to buy that particular item? Why do you want to own that item? Why is that? Maybe it is a new suit? It looks good on you. Maybe it’s a new dress, maybe it’s a new car, maybe a new house? Maybe instead of vacation.
But why do you buy it? I want to dig a little bit deeper. If you pierce through the layers, I think you’ll realize you’re buying emotions. Maybe you buy the item because of greed.
You want to make money or you want to save money. Or maybe it’s because of generosity, that by buying this item is going to help other people have you noticed sometimes even there are companies out there, if you buy this particular product, they don’t donate a certain amount to charities.
Maybe you buy because of generosity, maybe because of shame that if I don’t buy this, I’ll look foolish.
If I don’t own this, I’ll look foolish. Or maybe it’s fear that if I don’t buy this, I’m going to be missing out. I don’t want to miss out. Maybe it’s an escape. There, you go on vacation. Your 95 job is driving you fucking crazy.
And you say oh man I need some time off, maybe doing it buying it because of escape. Whatever those reasons are. Those are very often emotional reasons. So you buy because of emotion, you justify it with logic. So think about when you’re selling something to somebody, or you’re just talking about features and benefits, what this thing would do for you, or are you pushing those emotional hot buttons?
I remember one time I was in Harry Rosen, which is very well known for the men’s menswear store high end in Vancouver, a walk into the store and was walking by the Tom Ford section. And the salesman approached me and say, sir, what is there anything I can help you with?
I said, No, I’m just browsing around. And he said Do me a favor. Put the suit on.
Now, at the time. I’ve never owned a Tom Ford suit before. I have a lot of students but I don’t have a Tom Ford suit. Is that do me a favor. Put this on? I said all right. I put it on. So how do you feel? Well, it feels pretty good. Okay, I’ll also try this on put on this tuxedo. Okay, that’s pretty good. Oh, it looks great.
Is that is that sir? Are you a fan of James Bond? As a who isn’t a fan of James why like da is that you see this suit right here? This tuxedo is an exact suit, the same design as the James Bond wears in Casino Royale. You know the scene when he was gambling? It looks good. Right? And before you know it, I bought the damn fucking tuxedo.
Right? And it’s a lot of money. It costs a lot of money. And if you think about that, what am I buying? I’m buying emotions. What I’m buying is this I’m buying when I wear this tuxedo. I feel good. As a James Bond fan. I feel like James Bond. Even logically I know this, of course, is not James Bond. I’m not James Bond. But emotionally. It takes me there. This is cool.
You know, I wear the same tuxedo the same it right the same everything. And then he upsells me on the damn like the shirt and coupling the whole nine yard right? That’s what I’m talking about.
People buy because of emotions and they justify with logic, you have to understand that don’t push your product. Don’t just push your services don’t push the features and benefits. Think about one of those emotional hot buttons that you’re pushing.
Number two people don’t buy their way into something. They buy their way out of something. It means people very often they are buying something because they have a problem. They want soft, they want to buy their way out of the problem.
People don’t buy the drill they want a hole in the wall. So what is it that you are you’re helping them solve that what problem What is it? What is that? the thing you have to understand. So I always say the amount of money that you make is in direct proportion to how, how deep you understand your marketplace is paying.
The amount of money that you make is in direct proportion to how well how deep you go, how much you understand your market prices, pain. So you have to understand what it is, what are the pains that people have? And how can you help them relieve some of that pain? So think about that.
Number three, people don’t buy products and services, they buy stories. Because when there are so many choices out in the marketplace, on the internet, any product that you want, there are hundreds and hundreds of choices. How do you stand out? How do you add emotions to a commodity a pen?
What’s the difference between a $2 pen like this? Or $100 Montblanc, John F Kennedy limited edition, exclusive pen, a $100. Pen. It’s the same pen. It’s the same functions.
Story, when you add a story to it to an item.
Suddenly, when you add the John F Kennedy the president story attached to a brand or logo, it is 10 times more valuable, it is 100 times more valuable, it is 300 times more valuable, that particular pen all because of the story, he writes the same $2 pen you can write to. That’s the difference.
So think about what What’s the story? How can you inject stories into everything that you do? Maybe the origin story? How did you get started? Why did you do what you do? What have also stories of your customers? It has nothing to do with the program that I teach.
It has nothing to do with the program that I run has nothing to do with that. But stories. It’s other people’s stories, other people’s success stories.
So where are you using stories in your marketing in your business? How else can you use stories? Remember facts tell stories to sell facts tell stories to sell.